Creative Production, Strategy & Direction
for
Art and Iconic Projects

For artists, institutions, studios, and agencies working across cultural and commercial contexts.

Services:

  • This is creative direction grounded in judgement and production reality. I work with artists, institutions, and selected brands to shape projects at the level of concept, form, structure, and overall project management — and then carry those decisions through to realisation. The focus is on clarity, coherence, and work that can stand on its own, technically and conceptually.

  • End-to-end production and project management of artworks, installations, and exhibitions, from early development to installation and delivery. This includes working closely with artists and institutions, managing budgets, teams, timelines, and technical production, while maintaining the integrity of the work across different contexts and iterations. Art-led. Detail-obsessed. Museum-grade.

  • Ongoing strategic partnership for artists, studios, institutions, and cultural brands who want a senior producer–strategist on call. I stay close enough to the work to be useful, but outside the internal politics — a long-term ally for critical decisions, commissioning structures, and project architecture, joining key conversations when decisions actually have consequences rather than handling day-to-day management.

  • A focused entry point for developing, sharpening, or unblocking creative projects at any stage. Short, structured working sessions where we apply judgement to clarify direction, pressure-test ideas, and decide what needs to happen next. Useful for individual projects or small teams when multiple voices, priorities, or interpretations are in play. The aim is clarity, structure, and concrete next steps — not brainstorming for its own sake.

  • Strategic support for commissions, collaborations, and research-driven projects across art, culture, media, and brand contexts. I help define partners and formats, clarify positioning and context, and contribute editorial or curatorial research where it materially improves the work.

  • “(…) the exhibition is a hypnotic, techno-psychedelic future in the grips of a Great Anomic Era.”

  • “This exhibition is a fundamentally physical and bodied experience (…)”

  • “Ian Cheng’s latest film – presented by Light Art Space at Berlin’s techno mecca, Berghain – is set in a little too fast paced future where artificial intelligence is wired to the human nervous system.”

  • “(…)visitors at LUMA Arles in France, The Shed in New York, and the Leeum Samsung Museum of Art in Seoul have had the opportunity to see Life After BOB, but the Halle am Berghain may be the most ambitious iteration yet.”

For enquiries and collaborations, get in touch.