Don Julio — Berlin Fashion Week Activation

I worked on the production of a large-scale live activation for Don Julio during Berlin Fashion Week, realised in collaboration with Island Collective. The project operated at the intersection of fashion, nightlife, and brand presence, requiring tight coordination across creative, production, and on-site teams.

My role focused on production coordination and delivery, supporting the execution of the activation within a fast-paced, public-facing environment. This included aligning creative intent with spatial, technical, and logistical requirements to ensure the work functioned coherently within the context of Fashion Week.