Don Julio
Brand Activation
Berlin Fashion Week
A large-scale brand activation for Don Julio realised during Berlin Fashion Week, developed in collaboration with Island Collective. The project combined fashion shows, nightlife culture, and spatial production within a high-profile public programme.
I led the on-site production and delivery of the activation, overseeing teams and technical elements to bring the environment into operation during Berlin Fashion Week.
The project required close coordination between creative direction, production teams, and venue operations within a fast-paced live event environment.